Lead generation, in general, involves identifying potential customers, contacting them, qualifying them and finally moving them through your sales funnel.
IBridge Capital’s Prospects Generation service is a complex and super challenging process that involves many activities, some of which take place at your company level, while others occur at the level of the individual salesperson.
In our process we make sure to test each campaign so that your company gets a higher effectiveness.
Along the way we’ve learned that lead generation is most effective if you generate leads through content marketing, which is where your customers are.
Here are some methodologies we use to improve your lead generation in foreign trade. You can use this as a basis to improve your lead generation strategy and increase your ROI.
Prospect database
Creating a database of leads is the key to connecting with potential customers and reducing the randomness of your marketing funnel.
However, despite its importance, most marketers don’t take the time to create one.
To create a prospect list, you must know what types of companies fit your business model. You must know the pain points of key decision makers and what influences their decisions. You can do this by studying your existing customer base.
These people are likely to have many of the same characteristics as your best customers.
Social Selling
When planning a social selling program, consider what your prospects care about most. What challenges do they face on a daily basis? What prompted them to seek information and make a decision?
Knowing your prospects well will help you convert them into qualified leads. However, social selling takes time to produce results.
To get the most out of your social selling efforts, we help you set clear and measurable goals. We identify the best way to measure your success and use KPIs to track your progress.
When we are planning your social selling strategy, we identify keywords and phrases that describe what your prospects want.
We try to find companies and job roles that match your services and interact with these people. Using content is an essential part of social prospecting, as it engages your prospects and converts them into leads.
Cold calling
If you are in the process of cold calling for lead generation, you must know the proper methods.
First, avoid asking the consumer if they have time to talk. By doing this, you give them an escape hatch and giving them a perfect excuse to hang up on you.
Instead, ask a few leading questions and use the time to build a relationship. Then, close the deal by offering a demonstration of your product or service.